Saturday, March 25, 2006

Flexcar Updates Their Website FINALLY

At long last Flexcar has updated their tired old website with something really informative, that is clean and fast-loading. And they have a new slogan: the smart way to have a car.

As many of you know, I've always thought that Flexcar's marketing materials were pretty lame, and never understood why upgrading them seemed to be such a low priority for them. This is a major step in the right direction.

Among the highlights of the new Flexcar website for me are:

• Better vehicle location maps (not as slick as Zipcar's but a major improvement; except for denoting car locations with black (!) dots, which aren't interactive)

• Much better presentation of rates including miscellaneous charges

• A new online orientation with short clear explanations of the procedures

• Interactive comparison of cost of ownership (however, the results page took me a little time to decipher)

• Nice member profiles

• A useful pre- qualification survey for new business members.

The other big news from Flexcar is the installation of the Invers in-car technology in its entire fleet. This eliminates the need for members to enter a PIN at the car (a competitive point that Zipcar used against them) as well as preventing the possibility of members from taking the wrong car.

Way to go Flexcar!