Saturday, March 29, 2008

Eye Tracking the Zipcar Reservation System

Just about everyone is a junior web designer and has an opinion about how a web site can be improved. Here's an interesting 1 minute YouTube video showing the eye movements of a person making a reservation on the Zipcar web site - for a trip in the UK, for what it's worth.

Watching the eye movement you might think the person had ADHD but it's not too different than the eye tracking shown on some of the 11 other videos of websites for travel booking, shopping, insurance and other websites posted by a British company, Real Eyes Data Service. And here's an informative video primer on the value of eye tracking (posted by another eye tracking company).

You never know what you'll find on You Tube!