Giving up the American way of life

NBC Nightly News did a very nice story about carsharing last night showing two carsharing members were "giving up the American way of life" in the face of $4 per gallon gasoline.

It had a nice quote from a carsharing member who told reporter Kelly Sanders that "I owned a BMW before and today I'm driving a BMW - although it's not mine, I'm driving it for the next couple of hours."

The report features Zipcar, in DC and Boston, and certainly seemed to stay close to the Zipcar line - seeming to claim that the high tech was developed by a "a grad student at MIT" - true enough for Zipcar, but not the rest of the world.

Thanks to eagle eye Richard Katzev for this tip.