Now here's another clever idea, and another one that carshares (with a bit of budget) could use to promote new vehicle locations - placing a VERY large cardboard box with the image of the vehicle on the side. The Mini "box" is set up as if it were a present that had just been opened.
What a perfect way to announce a new carsharing vehicle location - that is, before you have a vehicle to go there!
This Mini promotion is from the Netherlands but apparently, it's taken from an earlier RATP Metro promotion in Paris.
These ideas are from an interesting blog Creative Criminals, which also has a link to a YouTube video of the Mini box. Thanks for sharing.